Milwaukee(R) Magnetic Tape Measures are Nothing But Heavy Duty(R).  Using Nylon Blade Protection and a 5-Point Reinforced Frame, they offer up to 10X Longer Blade Life, by resisting contamination wear and increasing protection when dropped.   To increase productivity on the jobsite, Milwaukee(R) Magnetic Tapes feature a new-to-world Dual Magnets, which securely attaches to EMT sticks from below and steel studs in front. An additional innovative feature is the Finger Stop, which protects your finger when the blade retracts.